FOR YOUR CLIENTS, FOR YOUR TEAM,
FOR YOUR BUSINESS.
Read on to discover our Comprehensive Behaviour Change Consultancy Service, designed to cater to your specific requirements.
Alternatively, you have the option to select individual components available as standalone services: Tailored Workshops or In-depth Data Analysis Services.
With everything under one roof, we provide customised solutions to drive impactful change.
Your Service Options : At A Glance
BEHAVIOUR CHANGE CONSULTANCY
Drive lasting change, enhance performance, and turn your vision into a reality, with the science of human behaviour - we’ll take you from initial challenge, to maintaining change.
BESPOKE
WORKSHOPS
Empower your team or clients with the tools for real, lasting results, whilst fostering a culture of growth, improvement and support.
DATA
ANALYSIS
Uncover hidden story within your organisation's data, and propel your business to new heights with in-depth data analysis- tailoring evidence-based strategies for impactful decision-making and forecasting.
YOUR SERVICE OPTIONS: IN DETAIL
Let's dive into the details of each service - carefully designed to address your specific needs and goals.
BEHAVIOUR CHANGE CONSULTANCY
Our Comprehensive Flagship Offering
BEHAVIOUR CHANGE MATTERS FOR YOUR HEALTH AND FITNESS BUSINESS.
HERE’S WHY...
You're passionate about changing lives.
You're spreading the word about the positive impact physical activity can have on people's total health.
You've got the latest equipment, a stringent hiring process with exacting standards, and you're meticulous about programme design...
But somehow, you're still not seeing the results you want...
Be it client results, attendance and retention, or ensuring that you have a unified team working towards the same vision and goals, whilst embodying your values- rather than just “members of staff”.
Something isn’t clicking...
WHY? It Could All
Come Down To Behaviour...
Many fitness business owners come equipped with innovative ideas and a crystal-clear vision for their businesses potential.
Yet, bringing this potential to life often relies on the behaviours of others - whether they're customers, patients, or team members.
These challenges could be exacerbated without using the right data to inform your business decisions - as data can provide valuable insights to understand behaviour, and address or prevent the resulting issues of it, like client retention or session attendance.
SO, HOW DO YOU AVOID THESE PITFALLS?
A behavioural design approach focuses on understanding the root causes of behaviour before designing interventions.
WE GIVE YOU TAILORED SOLUTIONS FOR REAL RESULTS
At its core, behavioural design is about creating interventions that are both theoretically grounded and highly contextual.
It's NOT a one-size-fits-all approach.
It's tailored to your specific challenges and goals...
WHETHER YOU’RE LOOKING TO...
Behaviour Change Matters can help you to harness the power of behavioural science to drive positive change and achieve the results you desire.
- Boost client retention
- Improve staff performance,
- or streamline your operations
ALEX PEARSON, MSc
Behaviour change specialist, Alex Pearson MSc has helped a diverse range of organisations to propel their results towards their vision, by delving deep into the specific causes of behaviour and then providing tailored, state-of-the-art methods from behavioural science to shape it effectively.
By gaining a profound understanding of what motivates people to act in specific ways, your organisation can not only enhance their knowledge but also acquire the capability to steer the world in the direction you desire.
Our Step-By-Step Approach
to Behavioural Design in Consultancy
1
DISCOVERY PHASE
This is where we get to know you and your business. We'll understand your needs, analyse your challenges, and propose a research plan - which will enable you to clearly understand the key factors impacting your business, in order to develop a deliberate and careful data-based strategy to address your business aims.
2
Research and Data Analysis Phase
Next, we roll up our sleeves and get stuck into some serious data gathering. We conduct the analyses we outlined in our research plan, giving us a clear picture of what's going on beneath the surface. So that we can identify the drivers of behaviour and make informed decisions to achieve your desired results.
3
Findings Phase
Here's where things start to get really exciting. We'll discuss our findings with you, shedding light on the behaviours that are shaping your business. With these insights, we can really start planning our attack.
4
Intervention Phase
Time to take action. We'll recommend complete intervention strategies tailored to your business, and provide you with the tools you need to implement them effectively. Think educational workshops, training sessions, and more. This enables you to gain a clear understanding of the what, why and how of the intervention - enabling you to confidently put plans into action and achieve your desired results.
5
Review and Support Phase
Finally, we measure the success of our interventions and continue to make adjustments. Behavioural design isn't a one shot- process, so we will review, re-evaluate and re-deliver to get the right outcome.
We'll be by your side through the entire journey, ensuring that all interventions are implemented smoothly, and we provide ongoing support to help you see your strategy through in its entirety.
Ready to See Behaviour Change Drive Real Results for Your Business?
Get in touch to discuss your project needs today.
Let's change Your business and coaching practices.
Let's change lives.
Workshops and
Data Analysis Services
Components Of Our Flagship Consultancy Offering - As Standalone Services
At Behaviour Change Matters, we go beyond consultancy and practice development services to offer you a comprehensive range of solutions.
We're excited to introduce two additional services: workshops for your team or clients, and data analysis services.
These services play an integral role in our behaviour change consultancy, but we also understand that fitness business owners may have specific needs. That's why we decided to offer them as standalone services.
Read on to further explore our offerings...
Health And Behaviour Change WorkshopS
For Your Team Or Your Clients
Foster a culture of continuous learning, improvement, and inspiration
Empowering and motivating your team or clients for enhanced outcomes
Dive into the intricacies of behaviour change, master the art of motivational interviewing, or elevate your approach to creating effective personalised training and nutrition programmes.
Our workshops provide your team with a deep understanding of behaviour science, and your clients with the tools to make positive lifestyle change and better understand themselves.
every fitness business is different, so no two workshops are the same, BUT we will always ensure you receive...
Expert-guided sessions
Our workshops are led by seasoned professionals who possess extensive expertise in behavioral science, ensuring the sharing of high-quality knowledge.
Interactive approach
We employ interactive teaching methods to foster active participation and engagement.
Tailored content
Workshop content is customised to address your specific needs or challenges.
Post-workshop assistance
We will follow up with you after the workshop to ensure your confidence in applying the concepts learned.
Flexible delivery options
Workshops can be delivered either in-person or virtually, providing flexibility to accommodate your team's schedule and preferences.
Book a transformative learning experience
with one of our professional workshops
Arrange your complimentary consultation to discuss your needs today
COLLABORATION MATTERS
We believe in combining our strengths, experiences, values and knowledge to create better products, services and outcomes.
We’ll adapt our workshops to your requirements, and can deliver them to your team, or directly to your customers.
Want to brainstorm ideas?
Don't see a workshop topic that meets your needs?
data analysis service
Many fitness business owners have an abundance of data...
from client attendance and adherence, to member churn and lead generation figures....
But what can you actually do with all that data?
And does it help you move towards your business goals,
Or improve your coaching practice?
If your business data isn't something you tell yourself you'll get round to looking at when you have time...
(and having 101 other jobs to do, this is probably never),
...it's easy to fall into the trap of making reactive decisions, especially when it comes to data like client churn rates...
Those kind of figures have many of us resorting to throwing solutions at the wall and hoping they stick, in the way your clients might start a diet that worked for their friend after a panic-inducing weigh in.
We implement powerful tools such as Power BI and Python to decode the hidden narratives within your data; uncovering patterns in order to prevent client attrition, make informed decisions, and objectively appraise goals.
This process will allow you to optimise your business or service with data-driven insights, providing a clearer understanding of what's happening now and a forecast of what lies ahead.
would you like to know which of your clients is most likely to leave next?
We can show you this and more...
If you'd like your business decisions to be based on evidence, rather than assumptions, hunches (or even mild panic), book a complimentary call to discuss how we can help you.
Data Security and Privacy Matters
We Respect Confidentiality and Privacy.
Need Guidance on Selecting the Ideal Service?
We appreciate your time spent exploring our services...
As a fitness business owner, we understand you value precision and conscientious decision-making when selecting the right service.
We care about creating solid partnerships and collaborative success,
so if you've browsed through our offerings and still have questions or need further clarity, please reach out.
We’re committed to ensuring that the service you choose aligns with your unique business needs.
Your journey towards success is ours too - let's embark on it together.
Let’s Change your business and coaching practices.
Let’s change lives.
it meant I could save 10-15hrs a month...
I gained higher client retention rates due to an improvement in services, and more clients due to the level of service improving meaning we get greater results with clients.
II started working with Alex because I wanted to improve service delivery towards all aspects of our personal training services, from coaching clients for the first time, leading consultations and how to interact with clients, to signposting members with potential eating disorders.
I also wanted structured CPD for all members of staff, which didn't take hours away from my other job roles within the business. Using Alex meant I could outsource this and save 10-15hrs a month.
I gained higher client retention rates due to an improvement in services, and more clients due to the level of service improving meaning we get greater results with clients.
I also gained my own time back to focus on other areas of the business.
The biggest help was to gain back time and keep a strong relationship with the team.
I would 100% recommend Alex to other gym owners (as long as they're not in Carlisle. haha!)
Josh - Personal Training Facility Owner
BEHAVIOUR CHANGE MATTERS
BY
THE BODY MATTERS COLLECTIVE
Change your coaching and business practices.
Change the industry.
Change lives.
84 Warwick Road
Carlisle CA1 1DZ